The last time I wrote our article I had the opportunity to tell a little bit about our grandparents and the impact that they had on us, instilling our work ethic and the responsibility of treating others as we wish to be treated. In this article, I wish to introduce you to our business’ value proposition, and the thinking behind it.
The acronym WE CARE is our value proposition.
We value your trust.
Embrace the ease of the Baker experience.
Committed to continuous improvement thru ongoing technical training, process refinement, and environmentally conscious initiatives.
Attentive to meet the needs, desires, and expectations of our customers and coworkers.
Responsive to exceed those expectations.
Enthusiastic to deliver on time and stand behind every repair.
For us, we truly value the trust of our customers. Our credibility means more to us than a few extra dollars. It is a big deal for us! It also makes a big difference for our employees to know that they can count on us and trust us to stand behind our word. Sometimes they just need to know that we have their backs. Trust is fundamental to our business and we have worked diligently to build that trust in the community. Secondly, we know that having a car accident is a bad experience.
We know that nobody has a car accident because they wanted to. We also know it can be a huge hassle, from having to pay a deductible that wasn’t planned for, the interruption to your schedule, having to deal with a rental car, etc. That is why we do everything we can to make the experience as easy as possible and try to alleviate as much of those pressures as possible.